FAQs

Agency : FAQ's

Ethnic Online Network is an adnetwork focused in delivering digital solutions that enable agencies to participate in the digital revolution.

Ethnic Online Network has an experienced team of technologists, planners and ad operations staff that can and will help agencies build effective campaigns on a variety of formats that deliver maximum ROI to the clients. We helps agencies succeed by helping their clients succeed.

  • Brand Control: Provide your clients with complete brand control

  • Accurate Targeting: Reach any target demographic with accuracy on a mass scale.

  • Creative formats: Range of rich media formats.

  • Inventory Access: Get direct access to the best media inventory on the web

  • Reports: Evaluate campaign performance with real-time reports.

  • Full service support: Back office support to help you design, cerate, deliver and manage your campaigns.

Based on the relationship, the support required it can take from a few minutes to a few hours to get your campaign alive.

No additional cost to participate in network. Support and customized solutions will be additional.

Agencies who want credit terms must provide Ethnic Online Network full credit history including bank contacts, references, and other necessary historical payment data for us to make a decision on credit extensions. Generally, a new Agency will pre-pay for the test campaign after which we can determine if we will extend them credit for future campaigns.

Yes. Again, at Ethnic Online Network there is no risk, just results. We provide Agencies and Advertisers with a 24 hour cancellation policy, however, you must notify us in writing (email is acceptable).

Ethnic Online Network gives you the flexibility through its proprietary campaign management software, to change any of the categories you are advertising on. Thus you can ensure that the advertising budget gives you the best value.

No. For details please see our Privacy Policy.

Get online, fill registration and you join the family!

Ethnic Online Network development facilities are in India. Sales presence across USA.

Every four hours.

Cost-per-millennium, also known as cost-per-thousand impressions.

Cost-per-click.

Cost-per-action. Also referred to as cost-per-sale or cost-per-lead.

Revenue Share is when an agency pays a percentage of the total sales generated as a result of running advertisements on a Network or a Website.

If so, we would like to hear it and will add it to the site immediately. Please send it to info@ethnocast.net

Advertiser : FAQ's

Ethnic Online Network is an adnetwork focused in delivering digital solutions that enable advertisers to participate in the digital revolution.

Ethnic Online Network has an experienced team of technologists, planners and ad operations staff that can and will help advertisers build effective campaigns on a variety of formats that deliver maximum ROI the clients.

  • Reach: Connect to an online and mobile audience, focused on the Indian market place.
  • TargetMarketing: It is focused to target the Indian consumer.
  • Creative formats: Range of rich media formats.
  • Effective Targeting: By content Categories, Keywords, Demographics, Geography and Using traffic estimator to know traffic.
  • Control Budget: Manage your budget as you plan your campaign.
  • Transparent Reporting: Clear, customized OLAP based reporting.
  • Full serve support: Back office support to help you design, cerate, deliver and manage your campaigns.

Based on the relationship, the support required it can take from a few minutes to a few hours to get your campaign alive.

No additional cost to participate in network. Support and customized solutions will be additional.

Advertisers who want credit terms must provide Ethnic Online Network full credit history including bank contacts, references, and other necessary historical payment data for us to make a decision on credit extensions. Generally, a new Advertiser will pre-pay for the test campaign after which we can determine if we will extend them credit for future campaigns.

Yes. Again, at Ethnic Online Network there is no risk, just results. We provide Agencies and Advertisers with a 24 hour cancellation policy, however, you must notify us in writing (email is acceptable).

Ethnic Online Network gives you the flexibility through its proprietary campaign management software, to change any of the categories you are advertising on. Thus you can ensure that the advertising budget gives you the best value.

No. For details please see our Privacy Policy.

Get online, fill registration and you join the family!

Ethnic Online Network development facilities are in India. Sales presence across USA.

Every four hours.

If you think you have what it takes to be part of the Ethnic Online Network team, please send us an email at jobs@ethnocast.net.

Cost-per-millennium, also known as cost-per-thousand impressions.

Cost-per-click.

Cost-per-action. Also referred to as cost-per-sale or cost-per-lead.

Revenue Share is when an advertiser pays a percentage of the total sales generated as a result of running advertisements on a Network or a Website.

If so, we would like to hear it and will add it to the site immediately. Please send it to info@ethnocast.net.

Publisher : FAQ's

Ethnic Online Network is an adnetwork focused in delivering digital solutions that help publishers reach the agency audience to sell their inventory.

Ethnic Online Network has an experienced team of technologists, planners and ad operations staff that can and will help agencies build effective campaigns on a variety of formats that deliver maximum ROI to the clients. We helps agencies succeed by helping their clients succeed.

  • Maximize the CPM value and fill percentage of your online media inventory
  • Receive the industry's highest revenue share
  • Monitor and evaluate traffic, campaign, and advertiser performance in real-time for all of your sites
  • Place high-quality ads from leading advertisers
  • Take total control of your inventory, filter advertisers and ad content, set CPM criteria, fully manage default campaigns, and much more!
  • No risk with CPM disbursements and dependable Net 30 payments
  • The industry's highest inventory fill percentages
  • Streamlined user interface makes it quick and easy to access the statistics and controls you need
  • Unrestricted advertiser selection and complete ad filtering control
  • Publisher frequency caps

You can sign up with Ethnic Online Network by filling out the Website Sign-Up Here . All of our terms are located here as well. Please make sure that your Site meets these qualifications before you apply, as we DO NOT automatically approve any Websites.

Since we carefully review all Websites before approving them, this process can take up to seven business days.

We are known for paying our Partners not only some of the highest CPMs in the industry, but also paying net-30 every month, for the previous month, regardless of if we have received payment from our Advertisers.

We pride ourselves on this point and do everything possible to teach you how to best increase your Website's monthly revenue. Simply contact your assigned Media Manager and they will assist you.

All Advertisers must go through a pre-qualification process. This includes evaluation of the offer, the creative, its targeting, the number of sign-up fields, its marketability, landing pages and other aspects which can affect the performance and profitability of a campaign. If an offer meets all of our guidelines, and we feel it will add value to our Network, we then test the offer across the Network.

You can set the minimum amount for us.

This one is very easy, just contact us, and let us know where you've moved and we will make the changes right away. Also, if you wish to have your checks made out to your name, rather than your company name, please inform your media buyer and we can make that change as well.

If so, we would like to hear it and will add it to the site immediately. Please send it to info@ethnocast.net

Muslim FestivalMuslim Festival- Ramadan and Eid

Muslims contribute of 23% of the world population: 1.57Billion people globally are Muslim out of which 2.7 Million resides in UK. Ramadan is the ninth month of the Islamic calendar; Muslims worldwide observe this as a month of fasting. This annual observance is regarded as one of the Five Pillars of Islam. While fasting from dawn until sunset, Muslims refrain from consuming food, drinking liquids, smoking, and engaging in sexual relations; in some interpretations they also refrain from swearing. Food and drink is served daily, before sunrise and after sunset. According to Islam, rewards of fasting are many, but in this month they are believed to be multiplied. Fasting for Muslims during Ramadan typically includes the increased offering of prayers.

Eid is called Feast of Breaking the Fast, the Sugar Feast, Bayram, the Sweet Festival and the Lesser Eid, is an important religious holiday celebrated by Muslims worldwide that marks the end of Ramadan, the Islamic holy month of fasting The religious Eid is a single day and Muslims are not permitted to fast on that day. The day of Eid, therefore, falls on the first day of the month of Shawwal. This is a day when Muslims around the world show a common goal of unity.

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Chines New YearChinese New Year:

Chinese New Year is an important traditional Chinese holiday celebrated at the turn of the Chinese calendar. It falls between January to mid- February. In China, it is also known as the, Spring Festival, the literal translation of the modern Chinese name. Chinese New Year celebrations traditionally run from Chinese New Year’s Eve, the last day of the last month of the Chinese calendar, to the Lantern Festival on the 15th day of the first month, making the festival the longest in the Chinese calendar. Because the Chinese calendar is lunisolar, the Chinese New Year is often referred to as the “Lunar New Year”.

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Afro CaribbeanAfro Caribbean:

African-Caribbean communities organise and participate in Caribbean Carnivals (Caribbean style carnivals) throughout the UK. The best known of these is the annual Notting Hill Carnival, attracting up to 1.5 million people from Britain and around the world, making it the largest street festival in Europe. The carnival began in 1964 as a small procession of Trinidadians in memory of festivals in their home country. Leeds West Indian Carnival is Europe’s oldest West Indian carnival and now attracts around 130,000 people. Other carnivals include the Leicester Caribbean Carnival and the Birmingham International Carnival.

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Hindu FestivalHindu Festival Diwali:

Every year Diwali is celebrated by various South Asian communities. The first Diwali was celebrated by Hindus to celebrate the return of the Rama, King of Ayodhya, his wife Sita and brother Lakshmana to Koshala after a war in which he killed the demon Ravana. It was getting dark, so along the way people lit oil lamps to light their way.
Diwali is a festival symbolising the destruction of evil forces.

The festival of Diwali has begun to find acceptance into the broader British national consciousness as more non-Hindus appreciate and celebrate Hinduism on this occasion. Over the past decade national and civic leaders such as Prince Charles have attended Diwali celebrations at some of UK’s prominent Hindu temples, such as the Swaminarayan Temple in Neasden, using the occasion to commend the Hindu community’s contributions to British life. The yearly celebration, begun by Gordon Brown and continued by David Cameron is one of the most anticipated events hosted by the British Prime Minister. In the East End of London, a kind of joint festival has evolved where everyone enjoys the same fire and fireworks for their own diverse reasons.

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Jewish FestivalJewish Festival:

Rosh Hashanah is the Day of Memorial or Remembrance and the Day of Judgment God appears in the role of King, remembering and judging each person individually according to his/her deeds, and making a decree for each person for the following year. Yom Kippur is the holiest day of the year for Jews. Its central theme is atonement and reconciliation. This is accomplished through prayer and complete fasting—including abstinence from all food and drink by all healthy adults.

Purim Katan is observed on the 14th and 15th of First Adar in leap years. These days are marked by a small increase in festivity, including a prohibition on fasting, and slight changes in the liturgy. Passover the “Festival of Unleavened Bread”, is one of the Three Pilgrimage Festivals mentioned in the Bible. Passover commemorates the liberation of the Israelite slaves from Egypt. No chametz (leavened food) is eaten, or even owned, during the week of Passover, in commemoration of the fact that the Israelites left Egypt so quickly that their bread did not have enough time to rise.

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PolishPolish:

Amongst UK based Poles, the main religion is Catholicism and leading festivals are linked to the church. In addition to Christmas day, New Year’s day and then Easter. Sixty days later, Corpus Christi is both a national and religious holiday. Back home, it is marked by religious processions through towns and villages, prayer, and attendance of church services. Most Corpus Christi processions begin around noon and collect followers along their route. Bystanders can also watch the procession from the sidelines. All Saints’ Day is followed by All Souls’ Day (November 2nd), and it’s the evening between these two days that past generations believed that the deceased would visit the living. Poles are the third largest foreign born community after Irish and Indian born people in Britain and the Polish language is the second most spoken language in England and the third most spoken language in Britain after English and Welsh, with 1% of Britain’s population now speaking Polish. It is not unusual for Polish households to install their own satellite dishes to receive Polsat services directly from Polish platforms (including festival coverage).

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Income by house hold pic resized

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Etnicity by region

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